The Strategy Team, which is an eclectic group of people with varied experience and perspective, has done extensive research to evaluate our current state, identify the key priorities and winning proposition.  Input was provided by Girl Scouts across the state, staff members, and the Board of Directors.  The information provided below is the culmination of work done at two strategy retreats and approved by the board at their Board Retreat.

Our Winning Proposition

To be Connecticut's recognized girl-empowerment organization dedicated to lifelong success through values-based leadership development and personal growth.

Our Competitive Focus 

• Market - State of Connecticut

• Customer - Girls Ages 5-18

• Offerings - GSOFCT will provide accessible outcome-based leadership skills through fun, age-appropriate, values-driven flexible opportunities that align to girls' interest, where girls learn by doing.

Key Priorities

• Visibility - establish a strong state-wide awareness of and excitement for Girl Scouting as a unique and vibrant choice for girls, volunteers and families; improve the flow and messaging consistency in internal and external communications

• Recruitment and retention - develop strategies for girls and volunteers focused on diversity and flexibility to maintain and grow our membership.

• Innovation - develop cutting-edge strategies that leverage technology and all systems and processes to their fullest to meet future needs

• Fund Development - substantially increase contributed income to support a vital state-wide Girl Scout Movement.

• Capacity - develop strategies to solidify the organization's foundation to implement and succeed at the winning proposition:

-Governance - implement a dynamic and flexible governance culture
-Effective utilization and management of all properties
-Diversification of revenue
-Effective strategic alliances
-Streamlined operations