The iconic girl-led entrepreneurship program develops the next generation of female business leaders
CONNECTICUT (January 7, 2020)— On January 4, Girl Scouts of Connecticut and Girl Scouts of the USA (GSUSA) launch the 2020 Girl Scout Cookie™ season, when Girl Scouts across the United States become entrepreneurs as they earn money to power their own leadership opportunities and adventures. This season, GSUSA announces two sweet new ways to celebrate young female leaders: refreshed packaging reflecting the amazing experiences cookie earnings make possible for girls, and a new lemon cookie available in select areas.
The Girl Scout Cookie Program® teaches girls about entrepreneurship as they have fun learning essential skills like money management, public speaking, and decision making, which set them up for a lifetime of success. Nine in ten Girl Scouts say the cookie program has built their entrepreneurship skills and their interest in pursuing entrepreneurship as a career path—so every cookie purchase is an investment in the world-changing business leaders of tomorrow. What’s more, each and every purchase stays local to power amazing experiences and leadership opportunities for girls in communities across the United States.
Girl Scouts of Connecticut is also proud to announce that the new packaging released by GSUSA will feature a few local faces that may be familiar. Three local Girl Scouts from Connecticut were selected to appear on two of the new Girl Scout Cookie boxes following a national casting call – Amelia Finek (Tofee-tastics®), Peyton Swanson (Tofee-tastics®), and Samira Tanks (Tagalongs®). GSUSA’s refreshed cookie packaging (with the same great taste!) continues to emphasize what the cookie program is all about, and the updated images feature current Girl Scouts taking part in a diverse range of experiences available to members—from adventure-packed camping and canoeing, to exploring space science and designing robots, to taking action to improve their communities. Every purchase of Girl Scout Cookies makes experiences like these possible for girls in the local community.
“We are thrilled that three of our local Girl Scouts are featured on the new Girl Scout Cookie packaging, which will be seen in homes, all over the country! The girls and their families were ecstatic when we had the big reveal,” said Mary Barneby, CEO, Girl Scouts of Connecticut. “Last year, Girl Scouts in Connecticut earned more than $1.9 million in cookie proceeds. Many girls put the money toward powering experiences for themselves, their troop, and impactful community projects right in their own backyards—make sure when you purchase cookies, you also ask Girl Scouts what they plan to do with their proceeds. It’s truly remarkable.”
The new Girl Scout Cookie is Lemon-Ups™, a crispy lemon cookie baked with messages inspired by Girl Scout entrepreneurs. “I am a go-getter” and “I am an innovator” are among the eight phrases that bring the experience of Girl Scouting to life.
Supporters of Girl Scout Cookies in Connecticut are also in for a little treat this year with the return of the Golden Cookie Ticket! Five Golden Cookie Tickets have been hidden in Girl Scout Cookie boxes across the state. The lucky winners who discover the Golden Cookie Tickets will receive a one-year supply of Girl Scout Cookies!
This year’s Girl Scout flavors include Thin Mints®, Samoas®, Tagalongs®, Do-si-dos®, Trefoils®, Toffee-tastic®, Girl Scout S’mores®, and the new cookie, Lemon-Ups™. Cookies are $5 a box; specialty cookies, Toffee-tastic®, Girl Scout S’mores®, and Lemon-Ups™ are $6 a box.
We are Girl Scouts of Connecticut.
We’re nearly 37,000 members strong –over 25,000 girls and over 12,000 adults – who believe that every girl can change the world.
We’re part of a sisterhood of 2.6 million strong around the globe—1.8 million girls and 800,000 adults who believe in the power of every G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™ to change the world. Our extraordinary journey began more than 100 years ago with the original G.I.R.L., Juliette Gordon “Daisy” Low. On March 12, 1912, in Savannah, Georgia, she organized the very first Girl Scout troop, and every year since, we’ve honored her vision and legacy, building girls of courage, confidence, and character who make the world a better place. We’re the preeminent leadership development organization for girls. And with programs from coast to coast and across the globe, Girl Scouts offers every girl a chance to practice a lifetime of leadership, adventure, and success. To volunteer, reconnect, donate, or join, visit gsofct.org.